Specifically targeted pages have been created, providing all the information for that destination and type of holiday - all on one page. Extensive use of new web technologies have been used to condense and maximise the amount of information on the page. Prices, map, experience and qualifications, information on the destination and type of sailing holiday, as well as itineraries mean that there should be no need to click off to any other page before progressing to the call to action - the 'quote me' form.